THE PEOPLE BEHIND THE PURPOSE
Our Founder
Deevani’s vision. Built together.
FOUNDER & ARTISTIC DIRECTOR
Deevani
Artist. Collaborator. Business leader.
Deevani, also known as A. Ines Rooney, is a singer, songwriter, and music-business leader whose work brings cultures and people together.
Her recordings include “Mírame” with Daddy Yankee and “Flow Natural” with Tito El Bambino and Beenie Man. Her career also spans publishing and creative partnerships, including leadership at Mas Flow and Blue Kraft Music Publishing.
Collaboration runs through that work: developing ideas with other artists, sharing knowledge, and helping people find their next step. Her colleagues have recognized both her creativity in the studio and her generous approach to working with lesser-known artists.
She has also advised many businesses that are successful today. Her experience in business strategy and finance complements her artistry, connecting creative ambition with practical, sustainable decisions.
That combination shapes the foundation’s purpose: musical promise deserves guidance, useful tools, and room to grow—wherever it begins.
EXECUTIVE DIRECTOR
Davin Gray
Technology. Data. Possibility.
Davin is an entrepreneur, data analyst, and longtime collaborator of Deevani. His background is primarily technical, with a focus on finding emerging technologies and putting them to work toward ambitious goals.
His expertise in data analysis and practical problem-solving helps connect a bold idea with a workable path. He looks for useful possibilities in new tools, asks what they could change, and builds around the needs of the people who will use them.
As Executive Director, he will help carry Deevani’s vision forward—combining artistic guidance with accessible music technology and new ways to reach musicians whom traditional approaches often miss.
ONE SHARED PURPOSE